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For any startup, it is very important to build a good brand reputation. Public Relations help to create awareness about your brand amongst the general public and maintain your media image. Investing in PR gives startups a boost, and is really effective in the long run too. It builds strong relations with industry partners and can be termed as the backbone for your startup.
There are many reasons as to why you should hire a PR, however, we have curated a snapshot just to highlight its importance. Have a look at some of them-
Introduces the brand to the world
What if your startup is wonderful, but fails to reach the right target audience? PR helps to reach your brand or product to wider audiences. Even if you are on a low marketing budget, PR can still help you to give an edge to your startup.
Connects to the investors
A public Relations executive helps to build a media image and a great reputation, many investors come across these media outlets and are interested to invest in your project. They are very valuable for most startups.
PR is very different from advertising, as the latter focuses more on creativity and graphics. PR is more inclined towards building stronger relationships with journalists. To create a bigger buzz about your brand, you must have news with which the audience feels connected and worth spending their time.
Makes a better connection with your audience
When the audience gets to know you personally, they are able to relate directly to you. PR helps the audience to know more about the business and your personal side. It also helps in creating an atmosphere of like-minded people who share common interests. These relations help in maintaining trust with your previous clients and also opens doors for new ones.
PR helps beyond business
Maintaining valuable relationships with journalists and stakeholders is not only good for your business but also helps beyond it. The stakeholders are very fragile as if they lose interest, they would move away and shift to other competitors. In this case, PR is helpful as they show ‘what is newsworthy.’
Spending on PR is always worthwhile for startups. As Bill Gates had famously said that if he had only one dollar left, he would spend it on PR. The PR strategies ultimately help in increasing sales and monetary growth for organizations.
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